Building Your Personal and Professional Brand

November 9, 2023
4:30 – 6 p.m.
Lory Student Center 324
Colorado State University

Join WiSCI’s Innovating Minds Lecture Series for a panel discussion and workshop to help develop your own personal and professional brand in the field of science. Panelists will share insights, experiences, and strategies for developing a strong brand with emphasis on science communication and the impact of their work. Participants will have the opportunity to work in small groups settings with panelists to help define and enhance their own brand.

Light refreshments and good conversations are sure to boost your own personal/professional brand. We look forward to seeing you. Feel free to bring friends!


Sarah Hibbs-Shipp
Supervisory Biologist, USDA – APHIS

Lauren Weller
Assistant Director of International Agriculture, CSU System


Ashley Anderson

Ashley Anderson
Associate Professor, CSU Department of Journalism & Media Communications

Ashley Anderson is a communication scientist who examines how audiences select, interpret, and respond to mediated communication about scientific topics. She works in partnership with community organizations to use evidence-based approaches to communicate about health and environmental risks such as air quality and wildfire smoke, pandemic disease, and workplace health and safety exposures. Her research also explores how humor, incivility, and sarcasm in digital media conversations both engage and divide the public along scientific issues. She is an associate professor in the Center for Science Communication and Department of Journalism and Media Communication at Colorado State University. She holds a PhD from the University of Wisconsin-Madison and completed a postdoctoral research fellowship at the Center for Climate Change Communication.

Therese Barosh

Theresa Barosh
Communications Lead, CSU Energy Institute

Theresa is the primary source of all internal and external communication activities for the CSU Energy Institute, functioning as the point of contact for media and marketing activities. Theresa has worked in communications roles for Colorado State University since 2018 and has a doctorate from the CSU Graduate Degree Program in Ecology.

Ann Clarke

Ann Clarke
Founder, Colorado Women of Influence

As a little kid growing up in Ft. Collins, Ann worked in the concession stand at her family’s Trail Theater (now the Trail Head Tavern), opening bottles of soda and making popcorn. As a teenager, she did the same at their Aggie Theater, and in college she worked as a hostess at her brother’s restaurant, The Black Knight Inn (where Olive Garden is today). Needless to say, marketing and customer service were dinner table conversations, with her family telling her, “There’s nothing you can’t do!” It was no surprise that she became a life-long advocate for giving women the opportunities they deserved!

In 1978 Ann launched “GR8 Ideas” and quickly became an award-winning photographer in the equine market, a professional writer (hundreds magazine articles and stories in three Chicken Soup books), a Professional Member of the National Speakers Association, and one of the first “Personal Promotion Marketing Specialists” in the country. She shared her ideas locally, nationally and internationally, with the knowledge that when women are financially successful, they have “better choices.”

Over the years Ann’s passion for helping others has been recognized when she was honored as one of the “People Who Make A Difference,” “Outstanding Women in Business,” “Coloradoans Making a Difference,” “Professional Women Supporting Professional Athletes” and an “Outstanding Service Award” from the Women’s International Network. Just last month she received the “Mikki Roth Eagle Spirit Award” from the Loveland Chamber! As a member of the Honorary Board of the Colorado Women’s Hall of Fame, she helped put even more NoCo women into the spotlight!

Madelein Lopez

Madelein Lopez
Digital Communications Coordinator, CSU Department of Microbiology, Immunology and Pathology

Madelein has expanded the online brand of a large CSU academic/research department over the last eight years, through establishing and growing external and internal communications.

Luke Montrose

Luke Montrose
Assistant Professor, CSU Department of Environmental and Radiological Health Sciences

The Montrose Translational Health Lab looks at environmental toxicology questions through a broad lens, from cell to society. Dr. Montrose’s research focuses on understanding the influence of environmental exposures such as wildfire smoke on life course disease risk. In the lab he utilizes tools such as epigenetics to characterize exposure impacts and in the community he leverages low-cost air monitors to measure exposure risk among vulnerable populations.